12pm - 1pm

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C. Doe

2016 Mobile Ad Summit
Saturday
, 
July
 
30
 at 
7:00pm
 
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Full Name

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Description of person representing this event or brand. 

Aminaa Guilera
Saturday
, 
July
 
30
 at 
7:00pm
 
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Practical optimization methodology Of websites By Larreina Summary

Meta tags similar to keywords in your content, meta tags define certain items on your page, such as images and titles. It is therefore essential requires that you include keywords in these tags as well. These method has an incredibly great impact on your performance website in the search results. Offpage elements left links form the basis, together with on-page optimization, that you are found on google in the results. When from other legitimate websites in your seo packages prices specialty on your website, which can have a positive impact on your position. There are many strategies for the link up, which we later in this guide. By applying on-page and off-page seo techniques make sure your website gets more organic traffic. In the next chapter you 'll learn how.. How search engines work nowadays, we are so much flooded with information that we are on search engines to organize these and easily to access them. What are search engines? Search engines are applications that after entering a searching for search terms by the user within milliseconds information from seo services packages a huge index of websites.

Search engines operate large data centers around the world, too if they do not have all the websites from the internet in their entirety save. Instead, only the index of all web pages is saved. By far the most popular search engine is google, which seo packages prices is the market with a share of of all searches dominated. Google is not the only search engine. There are other services such as according to figures from as the second most popular search engine, or also yahoo in some local markets, there are other market players, which are very local business seo packages popular there, such as yandex russia or baidu from china.

 


These search engines work in a similar way, even if it is some differences exist as they use their algorithms to search results sort. How do search engines work? Search engines crawl the internet and search for pages that precede recently added or updated. They store important ones information about each page in a huge database so that at the search for a specific keyword immediately the relevant pages retrieved and displayed. Search engines also take on the important task of results that you deliver to the users to sort. You arrange pages according to their relevance to the search term as well as to the popularity of the website, which is made up of several factors, among which the linking to the website as one of the most important.

If a user searches for “taxes”, for example, first results are likely to emerge websites of the financial authorities, since they are a relevant source on this issue. To evaluate the relevance of a page, check the search engines, whether the words searched for by the user appear on the page. Relevant web pages will use this keyword several times, including those in the headlines and tags, along with others content. Google also adjusts the results to the location of the user, the results are based on relevance for the country or even for the city in which the user lives. Crawling and indexing to build their index, a search engine must be the entire world wide web.The robots doing this important job, crawlers, spiders, or simply google bot called. A search engine crawler starts with the most popular sites on strong frequented servers and moves from there to other sites, by following the links. This is one of the reasons why it is extremely important is that many links point to your websites and they are not isolated stay. Search engine marketing “search engine marketing” is a broad term. Including various activities aimed at promoting a website and attract visitors by placing visibility on the improved search engine results.

 

The traffic can be free (organic) through seo or paid through pay-per-click campaigns to be generated. An important part of the search engine marketing is the search engine optimization (seo), through which the ranking of the website in the organic or unpaid search results should. Seo strategies focus on the reputation of a so that they can display the search results as relevant. The other aspect of search engine marketing is pay-per-click ads (ppc), where web page operators pay for a link on their website about the organic search results. Google uses paid links with a colored background as paid ads marked and distinct from the organic search results, which appear below.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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